Where
Lucid Dreams
Become
Global Brands.
PORTFOLIO
OXLADE FROM AFRICA
We designed Afrobeat artist Oxlade’s visual brand assets, writing the story, and building the Universe for his debut album.
The results? Certified Gold by the RIAA, GLF, and BPI, 2× Platinum by MC, Platinum by TCS, and a successful world tour with 40+ stops. HII
AELLA APP
For Aella App, our work focused on crafting their brand message and designing a go-to-market campaign.
We raised their market share value by 30% and their social media numbers by 150%, solidifying their position in the African fintech landscape.
GRÜNT MEDIA (PARIS)
We co-produced a 4 part Afrobeats documentary for French Media company Grünt.
Our contributions of story writing, and production management resulted in a docu-series which sits at 55,000 views on YouTube. Raising brand TOMA by 35%.
JOHNNIE WALKER
We produced a social media campaign for Johnnie Walker’s 200 year anniversary which included product photography, lifestyle photography, event curation, and video content.
It delivered a 15% jump in digital engagement, elevating Johnnie Walker’s digital presence. HHIIIIHIHIhhhhhhhhhhhhhhhhhhhhhhhhhhHIH
BIG BANJU – JOFUNMI
We worked on the music video for the Afropop artist, developing the story, script and visual treatment which made up its creative direction.
The video gained 1 million views within a week of its release and is gaining traction within the music scene.HIIIIHIHIhhhhhhhhhhhhhhhhhhh
AQT
The Nigerian American star is one of our Lucid grown brands. We have led his creative and video direction since his debut single “journey”.
We are currently developing the creative and brand assets to accompany his debut album which releases this summer.
ADIO
Adio is a fashion house based in Lagos Nigeria.
We were commissioned by the brand to handle the story, treatment and co-production for their digital campaign. The campaign led to a rise in their purchases by 15% .
DUSTEN TRUCE
Dusten Truce is an artist with an impressive track record.
He is one of our Lucid Grown brands and has impressively put out quality music and content that has set him apart from the crowd over the years.HIIIIHIHIhhhhhhhhhhhhhhhhhhh
CANDY BLEAKZ
Candy Bleakz is an artist with an impressive cult following.
For her debut album – Better Days, we led her creative direction developing the look, feel, and visual universe. From fonts and colours, all the way down to her wardrobe.
RESPITE TEA
We produced a TV commercial series for wellness brand, Respite Tea.
The visual style of this series was inspired by classic Nollywood soap operas from the mid 2000’s.
HOW WE WORK
STAGE ONE: DISCOVERY
A short call to understand your business, goals, and challenges.
STAGE TWO: BRAND FRAMEWORK & STRATEGY
We develop a clear strategic foundation for your brand, including:
- Brand Audit, observations & learnings
- Brand architecture and re-positioning
- Competitive landscape analysic
- Core Brand Structure and messaging
STAGE 3: RETAINER
Ongoing strategic and creative support, billed quarterly (minimum 3 months).
Tier options:
- Tier 1: Creative Direction + Art Direction
- Tier 2: Teir 1 + Copywriting
- Tier 3: Tier 2 + Design + Testing
- Tier 4: Tier 3 + Social Media Management (limited output)
- Tier 5: Tier 4 + Social media creator (limited posts)
Usage rights:
- Retainers of 6+ months include 1 year of commercial usage rights.
- Shorter retainers include 6 months of usage rights.
PRODUCTION
Production is scoped and priced per project. All production work is quoted separately and covers the following services
Video production (music videos, documentaries, advert commercials)
Photography (Product, lifestyle, documentary)
Additional production costs (crew, equipment rental, locations, talent, travel, props, etc.) are quoted and billed separately based on project needs.
Payment structure:
- 70% before production begins
- 30% after delivery
Cancellation & reshoots:
Reshoots are billed as a new shoot day at full rates
48-hour cancellation window
Refunds apply only to 50% of uncommitted funds after fixed costs are deducted
ABOUT
We are a brand and creative agency on a mission to ensure that our clients’ ideas don’t just remain aspirations, but become tangible products and brands that inspire and impact the world.
From our inception, we have always been dedicated to continuous learning, using the expertise we’ve cultivated over the years to deliver exceptional results for our clients.
Our skills and services have built brands and products across MUSIC, TECH, LIFESTYLE, SPORTS & CULTURE.
CONTACT
WE HELP BRANDS
SPEAK BOLDY
MOVE CULTURALLY
AND
CONNECT DEEPLY.
Let’s do the same for you.
© The Lucid Company
The Lucid Company 